People and the planet
At the heart of our brand is a commitment to giving back to people and to the planet. We partner with purpose-driven brands that believe in positive impact, support communities, and protect environment.
Desert Vipers
Sustainability Supplier - A Global Pioneer in Sustainable SportThe world’s first sustainability-led cricket team, setting new global standards for climate action, innovation, and environmental responsibility in elite sport from net-zero commitments and plastic-free operations to community education and measurable environmental impact on and off the field.
The Man Cave Project
Dubai’s First Community for Men Who Refuse To Be AverageRedefining masculinity. Reclaiming brotherhood. Restoring the man. The Man Cave Project is a purpose-driven brotherhood for men who refuse to be average, willing to put in the work required, and committed to rising mentally, physically, and professionally through discipline, accountability, and intentional growth in every area of life.